How To Use Social Media Analytics To Create The Best Content

How To Use Social Media Analytics To Create The Best Content Data is the currency of social media marketing. It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. In addition, data is only valuable as the insights we can extract from it. Download Your Free Social Media Analytics Kit In order to  apply the advice in this post, download the kit below. It includes: A Social Media Marketing Performance Report  Excel template  to help you track your performance metrics. A Social Media Content Creation + Measurement spreadsheet to help you write social posts, organize post images, and store post-level performance data. A Social Media Content Performance Presentation PowerPoint template to help you nail your next reporting presentation. A Social Media Content Strategy template to help you apply your data insights to create better content. The challenge thus facing social media marketers is threefold. Successful practitioners must understand each of the following: How to know which  data needs to be measured. How to find and analyze that data. How to use data  insights  to create better content. In this post, you’ll learn exactly how to slice and dice data like a social analytics ninja. How To Use Social Media Analytics To Create The Best ContentIntroducing  Social Analytics: The Easiest Way To Understand Your Social Media Engagement Bring your social media data together, all in one place, with . With our new Social Analytics capabilities, you can: Measure the success of every social message so you can re-share your most engaging content (and improve future messages). Use real data to prove the ROI of the work you do. Identify trends and understand what your audience wants. Know what's working (and what's not). Save time and see how all your networks are performing within a single dashboard. See Social Analytics  in action:Social Analytics in helps you easily PROVE  your ROI!So, What Does Social Media Analytics Mean, Anyway? This term can mean different things to different people. Are we talking about overall performance on social media? Or, perhaps we could be referencing social media content analysis?  Could we even mean social media audience analysis? This topic gets complex fast, and any of the above answers could be correct. To make things simple, this post will focus on how to understand three  things: How your social media profiles are growing. How your social media content is performing. How to turn data  into action to create better content. Build Your Social Media Analytics Toolbox Every good craftsperson has a quality set of tools. Here are the options we recommend for doing social media analytics work: Google Analytics:  It’s free and powerful. In-App Analytics:  Most major social media networks provide fairly robust internal analytics. Cyfe:  This freemium web app is essential for building custom data dashboards. Simply Measured: These folks offer some excellent free tools to help perform a variety of social media tasks. There are certainly more tools available. However, these are the options we’ll use for the purposes of this post. How To Set Social Media  Goals You need a purpose for gathering and analyzing your data. This means you need to set goals. After all, how are you supposed to hit your target when you’re unsure what you’re aiming for? Let’s outline five basic social media marketing goals you could potentially establish: Traffic: Social media is a vital traffic driver to blogs and websites for many publishers. Follower Growth: The more people following your accounts, the more people you can reach, more easily. Engagement: This is the â€Å"social† part of social media. Likes, shares, mentions, and comments are equal opportunities to build connections with your audience and prospects. This can include industry influencers, current or potential customers, or the audience for your content. Reach / Impressions: Social media content exists to be seen. Getting in front of more viewers means more awareness for your brand and content. These may seem like soft metrics, but there is value in gaining exposure  (as long as you’re not being discussed in a negative light). Conversions: Marketing is ultimately about driving sales. Converting organic social media traffic can be tough. Paid advertising, while inherently more conversion-centric, presents challenges of its own too. However, it is possible to  drive conversions from your organic content. It’s also important to tie social media goals to overall business objectives. Follow this visual guide to map your metrics to your bottom line: Recommended Reading: What Really Is Your Social Media ROI? Align social media goals with business objectives.How To Use Google Analytics For Social Media Analysis Google Analytics provides so much data, it’s easy to get overwhelmed. Before we dive into each specific network, let’s look at how to use this tool to find two key metrics (which apply to all networks): Referral Traffic Blog / Website Conversions Here’s how to find each of these pieces in Google Analytics. 1. Visit your Google Analytics account. Then, click through Overview All Traffic Channels Social. 2. Here, you’ll find data from your referral traffic from every social network. 3.   Next, let’s help you figure out how to find conversions from your social media referral traffic. This requires setting up a Goal in Google Analytics. Once this step is completed, you’ll see Conversions here: If you haven’t set up Conversion goals  for your site or blog, this official video from the Google Analytics team will show you how to do this: How To Understand Social Media Analytics On Every Platform Every social media network has unique purposes and strengths. Before we dig into understanding analytics on each one, let’s ensure you’re using the right platforms to achieve the right goals first. Did you know Google Analytics can help measure social media performance?Facebook Analytics: Which Metrics  Should You Monitor? Facebook’s declining organic reach has made the network tougher than ever for marketers. Here’s how to find the data you need to ensure  your posts are  laser-focused on the right audience: Post-Level Metrics Likes: People may not take time to comment. However, a Like is a quick indication that your post resonated. Pay attention to other emotions expressed too (such as humor, anger, or sadness). Comments: Positive comments mean your post hit the mark (unless your post was intended to elicit a negative reaction). Pay close attention to negative comments as well, however. They might teach you about things you can improve. Shares: You’ve probably heard your boss talk about â€Å"going viral.† Share counts are, in a sense, a measure of virality. More shares generally reflects greater interest in your content. Referral Traffic: Moving users from Facebook to your website helps get your content read. This helps establish your brand as an authoritative voice while increasing the odds your blog and website content will convert readers into customers. Reach: It's getting tougher to reach folks on Facebook. However, it's still an important metric for knowing how many people see your posts. Page-Level Metrics Page Views: More people looking at your page equals exposure for your brand. Engagement Rate: Facebook calculates engagement rate  by weighing the number of people who like, comment on, or share your posts against the total number of people who see your content. The higher this number, the more interesting users find your content. This is helpful for determining what your audience does and doesn’t like. It also provides a barometer for how your efforts are performing overall. Video Metrics: If you’re posting videos natively on Facebook, it’s important to know how long they’re being viewed. Page Fan Growth: More fans means more people see your posts. That equals more people seeing your content, which in turn helps build your authority and even drive conversions. However, do keep in mind that quality beats quantity here. Conversions: If you’re creating Facebook posts that direct to blog posts or web pages with conversion steps, use Google Analytics to monitor those conversions. This will tell you whether the messaging in your posts matches the messaging on your destination pages. It can also validate the persuasiveness of your copy. How To Find This Data Here’s how to use each tool in your box to gather this data. The Facebook Insights tab on your company’s brand page is an easy place to start. It provides an incredible amount of data completely for free. 1.   Find your Facebook Insights tab. 2. Next, you’ll see your Overview page. Here, you can get a quick glance at: Actions On Page Page Views Page Likes Reach Post Engagements Videos You’ll also see an option to Export Data to an Excel or .csv file. This makes viewing detailed Page Data, Post Data, and Video Data a bit easier. 3. Beneath the Overview tab, you’ll find access to more detailed data: Here, you can find everything you need to know when it comes to your page engagement data. How many of these Facebook marketing metrics are you monitoring?Twitter Analytics: Which Metrics Should You Monitor? Twitter analytics are only slightly simpler than on Facebook. Here are the  metrics you should monitor for Twitter: Post-Level Metrics Retweets: Again, odds are someone in your organization has asked you about â€Å"going viral.† The more retweets, the more your content spreads. Replies: A lot of people see a lot of tweets each day. That makes earning  responses difficult. However, if you’re able to generate discussion and replies, you know you’re striking a chord with your audience. Referral Traffic: This is a big one. With Facebook organic reach in decline, Twitter may have more relevance than ever for driving traffic back to blogs and websites. Tweets Linking To You: Feel your ears burning? That’s just all the folks talking about your content and sharing your links on Twitter. Tweet Likes: Validation feels good. More importantly, Likes mean your content is appreciated. The more Likes, the better. Tweet Impressions: Tweets don’t always have to earn engagement to have value. Getting your brand and content seen can yield benefits by itself. Think of it like placing billboards on the information superhighway (we’re going to bet no one under the age of 25 got this joke). Page-Level Metrics Profile Visits: This indicates interest in your brand and what you’re about. Follower Growth: The more followers, the better (as long as you’re attracting the right kinds of people). Ideally, that means people who find your content valuable (and might one day want to buy your products or services). How To Find This Data Twitter offers fairly robust analytics within its web app. 1. Log into your account and visit Twitter Analytics. 2. The first page you’ll see if your Analytics Home page. Here, you can find (as you’d expect) a high-level overview of your performance for the last 28 days. This includes: Tweet Impressions: This is how many people saw your tweets in their feeds. Profile Visits: Self-explanatory. This is the number of times users visited your profile. Mentions: Tracks the number of times your profile was tagged in a tweet. Follower Growth: This is worth keeping an eye on, particularly if growing your following is a priority (as it should be). Tweets Linking To You: This is the number of tweets including links to your website or blog. These are valuable for sending traffic to your blog. You can also quickly see your top performing tweets. All in all, this is a fair amount of data (for free). Pro Tip: Your Top Tweets and Top Mentions are great  places to see which content resonates most with your audience. 3. Next, click the Tweets tab. At the top, you’ll find your daily tweet impressions for the past 28 days. Below that, you’ll find impression and engagement rate data for all your individual tweets. These can be sorted to include All Tweets, Top Tweets, and Tweets And Replies together. The right-hand panel also provides: Overall engagement rate Link clicks Retweets Likes Replies 4. Now, bounce over the Audience tab. The level of data Twitter provides here is almost astounding. You can quickly find out what your audience is most interested in, their household income, what kinds of products they buy, and more. Pinterest Analytics: Which Metrics Should You Monitor? Pinterest is interesting (or shall we say, â€Å"pinteresting† †¦ sorry, we’ll leave jokes to professionals from here on). These are the metrics that you should be monitoring: Post-Level Metrics Saves: These show interest in your content, suggesting it’s something they don’t want to forget. Clicks: Clicks equal traffic. More traffic equals greater chance for conversions. Likes: Likes indicate interest in your content. Make note of what gets clicked and what doesn’t. Page-Level Metrics Average Daily Impressions: Getting in front of more eyes raises brand and product awareness. Average Daily Viewers: Same as above here. Average Monthly Engaged: Impressions are great. Engagement is even better. It means your content was compelling enough to click. Impressions: Similar to other networks, impressions are useful to gauge content exposure. Even if a user doesn’t click, you’ve still created a mental connection. How To Find This Data Simply log into your company’s Pinterest account. Next, check out your Overview page. Here, you can find daily and monthly viewer and impression data: Clicking the More button drills deeper into each top-level section. Your Pinterest Profile: This view displays more data from your top performing pins and boards. It’s worth noting that adjusting the dates allows you to view progression going as far back as you’d like. People You Reach: This view under the Demographics tab provides a simple breakdown of your audience based on location, language and gender. Clicking the Interests tab yields interesting information about what your audience likes. This can be immensely helpful for guiding which content you should pin: Activity: The Activity tab is useful for getting specific data on which pins from your website are driving the most engagement. This is extremely useful for gauging blog content performance on Pinterest. Are you overlooking key insights in your Pinterest Analytics?LinkedIn Analytics: Which Metrics Should You Monitor? This video provides a good oversight of how Insights work for company pages on LinkedIn. Post-Level Metrics Impressions: Each impression is an opportunity to get your message to a viewer. Clicks: Even better than impressions, more clicks means more traffic (and maybe even more conversions). Interactions: Even if it doesn’t result in driving attention to your blog or website, interactions still imply interest in your post. Page-Level Metrics Engagement Rate: This is a clear indicator of how valuable your content is to your audience. Reach: Ideally, you’ll want your content to drive shares so it gets seen by more than just your followers. This measures how many people see your content in their feed. Engagement (Total): While it’s useful to check engagement at a per-post level, this gives you a high-level overview of your overall performance. Visitor Demographics: LinkedIn is a professional network. Therefore, it’s safe to assume most followers will be folks working in your industry. However, this is useful to look at periodically to see what experience levels your followers have. If you’re looking to attract entry-level recruits, but only senior-level managers follow your page, you might consider switching up your content strategy. This is just one example of how this data can be helpful. Page Views: This tells you the number of times someone visits your page. The more interest and exposure you earn for your brand, the better. Unique Visitors: This tells you exactly how many individuals are viewing your page. Again, the more, the better. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing Where To Find This Data There are two ways to gather this data: Manually monitoring each individual post. Under the Analytics tab. Let’s check out the Analytics tab. Start by visiting your company’s profile and clicking here: Scroll down and you’ll find your Reach and Engagement data: The Reach tab is particularly useful for understanding exactly how many people see your posts. Take some time to click  each tab under Engagement as well.  This can give you a detailed view of how your content is performing across the following metrics: Clicks Likes Comments Shares Followers Acquired Engagement Which metrics are most important for marketers to monitor on LinkedIn?Google+ Analytics: Which Metrics Should You Monitor? Google+  makes it possible to analyze performance both within Google Analytics and your Google My Business dashboard (both for Local Pages and Brand Pages). Between these two resources, you can get a decent look at how well you're performing (even if the process of analyzing Google+ performance is slightly more complex, and just a touch less in-depth, than other networks). Fortunately, the folks at Online-Behavior.com have built an excellent guide on the technical intricacies of analyzing Google+ performance using Google Analytics. Plus, our friends at Steady Demand have written what might be the most authoritative post on analyzing Google+ marketing that we've seen.  We'll defer to them for this section. Instagram Analytics: Which Metrics Should You Monitor? Instagram doesn’t provide much data to analyze (yet). However, it’s worth monitoring some basic metrics to ensure you’re getting the most brand awareness for your time spent on this visually-driven network. Here are some of the metrics you should be monitoring: Likes: Given the limited number of data points made available on this network, Likes provide a clear and immediate indicator that your content is compelling. Comments: More comments equal greater interest in your content (provided they’re positive). Engagement Rate: This will let you know if your content is interesting to your audience. Clicks: Links can be placed in bio boxes. This represents one way in which Instagram can drive engagement that goes beyond branding and awareness. Total Followers: More followers means more opportunity to be seen. Where To Find This Data: As of this writing, Instagram is promising to roll out several new analytics features. Head over to the Instagram for Business Blog  to learn more. For now, the team at Simply Measured offers a free Instagram Analytics Reporting tool. You’ll need to provide an email address, but it’s a quick and easy way to get some useful data. These reports can be exported as Excel files or PDFs. How do measure marketing success on Instagram?Blogging Analytics: Which Metrics Should You  Be Monitoring? Lastly, let’s discuss blogging analytics. This may seem like an odd fit in a post about social media analytics. It's also a much deeper topic than we can cover completely here. However, if you run an active blog, it’s important to monitor how your blog content is performing  on social media. These are some of the things you'll want to be monitoring: Traffic: You want readers, right? The more, the better. Visitor Demographics: This tells you if the people visiting your blog actually fit the audience you’re trying to target. Page Views Per Session: If people visit multiple pages per visit to your blog, then you know you’ve hooked their interest. Bounce Rate: If people don’t find your content compelling, they’ll leave. A high bounce rate could mean your content doesn’t match reader expectations, or is otherwise poor quality. Conversion Rate: If your blog posts use lead generation forms to gather email sign ups, this metric tells you how well your calls-to-action are performing. It also tells you  whether the value proposition for signing up seems worthwhile to readers. Social Shares: This is the key to â€Å"going viral† (something you’ve probably heard your boss harping about). Where To Find This Data: If you’re using WordPress (or another blogging platform), it’s likely your blog CMS includes an analytics section somewhere. Google Analytics is also essential here. If you’re looking for a Google Analytics alternative, Piwik  is another similar option to look at. How do you measure the success of your blog posts on  social media?Pulling It All Together: Consider Using Cyfe Cyfe  is a data aggregating web app that brings together data from tons of other sources and services. It accomplishes this by enabling users to create custom data dashboards using widgets. This is extremely useful for doing social media analytics work, allowing you to create dashboards for most major social networks and view your data in one place. A free account allows for five widgets, which may provide enough basic functionality to be useful. Stepping up to a paid account at $19 a month unlocks unlimited dashboards and user accounts. Follow Cyfe’s guide to building a custom social media dashboard  to get started. Another Alternative: View Sharing Stats In If you’re a customer, you have one more option for finding social sharing data. Every blog post within the calendar interface features integrated social sharing stats: You’ll notice Twitter sharing stats are missing due to restrictions with that platform’s API. However, this is otherwise one more useful option to quickly get a bit more insight into your social media performance. How To Turn Social Media Analytical Data Into Actionable Insights You now know where to find data from your social media channels. That means it’s time to figure out how to make use of that data. We’ll do that by building a social media analytics report. NOTE: To complete this process, download the social media analytics template bundle included in this post. For our purposes, we’ll focus on our five main social media goals. These are: Traffic Follower Growth Engagement Reach / Impressions Conversions These aren’t the only goals you could conceivably aim toward. However, they’re the ones we feel the majority of content marketers and social media managers may value most. We also know you’re likely hard-pressed for time. That’s why we’ve built the included Social Media Marketing Performance report  template to be simple to use for quick analysis.  It looks something like this: This template is designed to allow you to track your data all year. Bringing all your metrics into one place makes it easier to view progress over time. The Excel sheet includes some fields pre-filled, but is intended to be easily editable to suit your own selected metrics and purposes. I'm using these free templates to rock my social media analytics:Select Specific Metrics For Each Channel For each channel, select metrics that best support your business goals. Then, set a baseline for performance for each metric on each channel. Your baselines are expected standards for performance. If you fall below your baselines consistently, you know you’re underperforming. Likewise, if you consistently beat your expectations, you’re on the right track (and may need to readjust). Set baselines for every metric following these two steps: 1. Find your average performance for a given metric for the past 90 days. If you're not a mathematician, use the calculation here. 2. Set goals within a reasonable range upward from there. Done. Find The Why Behind Your Data With Social Media Content Analysis The next step is understand the why behind your social media content performance. This requires some subjective analysis of your posts. 1. Look for spikes and valleys in your data. 2. Identify which content was published on or around the days and months where activity rises and falls. 3. Perform a quick content analysis. Look at the content you posted on days where performance spiked (or dipped). Then, find your top three performing posts overall (on a single network) and analyze the following points: Post Copy: [   ] How long is this post? [   ] Does this post pose an open-ended question? [   ] Does this post pose a close-ended question? [   ] What day and time was this post published? [   ] What kind of emotion does this post aim to elicit? Post Image: [   ] Is this a design image or a photograph? [   ] Is this a single image or an image gallery? [   ] Is this image consistent with the company brand and style standards? [   ] Is this image an optimal size for its given social network? [   ] Does this image feature text? Post Link: [   ] Is the content linked to high-quality? [   ] Are the copy and image relevant to this link? [   ] Do links use URL shorteners for data tracking? [   ] Are link descriptions (if applicable) accurate? [   ] Does the on-page content on the linked page clearly connect to this post? Recommended Reading: How To Increase Visibility With Social Media Optimization Use these insights to guide future content creation. If something works well, do it more often. If something negatively impacts performance, stop doing it. It's as simple as that. Over time, you'll get better at understanding which factors influence which behaviors in your specific situation. If you’d like to keep your social media content and analytics in one place for easy analysis, use the Social Media Content Analysis template included in this post download. It looks like this: This template makes it simple to create and store your content assets (copy, images, URLs, etc.) in one document. Then, store your post performance data in the Measurement section. It’s designed to be edited easily, so feel free to add or delete rows, columns, or sections to suit your needs. Are you analyzing your social media content the best way?Use Your Data To Create Better Content Data is most useful when it helps you create better content your audience loves. However, how do you actually execute better content marketing? Start by applying the data you’ve gathered to refine the topics and tactics that perform best. These posts on our blog will help you sharpen your skills too: The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Get Insanely Loyal Followers On Social Media How To Develop A Winning Social Media Content Strategy How To Build A Social Media Editorial Calendar The Easy Way This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Don't Forget About Social Media Analytics In Each individual social network offers useful analytics functionality. However, will soon let you bring more of that data together, all in one place. With our new Social Analytics capabilities, you'll be able to see what is (and isn't) working, prove ROI, and understand the impact of your efforts across all your networks. Recommended Reading: An Insider's Look At What's New (And What's Next) For Do You Feel Like A Social Media Analytics Maestro? There you have it! You now have a basic social media analytics framework to help you find the data you need fast. In addition, you’re able to store, analyze, and present useful insights from that data to impress your boss and create better social media content. Hopefully, this will help you do more efficient and effective analysis and reporting. We wish you the best of luck in your efforts.

Customer satisfaction Essay Example | Topics and Well Written Essays - 2000 words

Customer satisfaction - Essay Example According to Kotler (1995) customer satisfaction can best be defined as an individual’s pleasure or displeasure resulting from comparing the outcome or performance of a product, with prior expectations about performance of the same product. Another definition which exemplifies customer satisfaction is provided by Stank et al. (2007). The scholars posit that customer satisfaction refers to consumers’ evaluation and perception of a specific service or product after purchasing and utilising it. Earlier definitions denote that customer satisfaction constitutes feedback provided by buyers about a service or a product after consuming it (Fornell, 1992; Oliver, 1981). As can be discerned from these definitions, customer satisfaction stems from a customer’s perception of the suitability of a product in comparison to actual experience after consumption. Cochran (2003) emphasises that customer satisfaction is a high subjective concept, since consumers derive pleasure from commodities on the basis of various variables such as the price of the service/product, availability, and reliability, among other attributes. Judging from the various definitions and explanations of customer satisfaction, it is apparent that this concept bears immense significance to companies like Apple, which are currently competing within the global context. For instance, recognising customer preferences and product expectations ensures that the Company manufactures computers and computer peripherals that satisfy buyers. Accounting for customers’ taste and preference in computerised gadgets partially explains Apple, Inc.’s success internationally. This is because customer satisfaction paves way for repeat purchases and heightened customer loyalty. Allbal (2011) points out that there is a wide variety of factors that influence customer satisfaction, since

Fixed and Floating Charge Essay Example | Topics and Well Written Essays - 1000 words

Fixed and Floating Charge - Essay Example It is imperative to observe that the stipulations fixed charge as well as equitable mortgage are every now and then utilized in replacement with each other( Rawlings, 1997). A floating charge is a charge that does not primarily fasten itself to a specific resource or property which implies the fact that the borrower is permitted to arrange the resources as he otherwise she desires devoid of having to obtain the authorization of the lender. It transmits to a varying group of present as well as prospective assets until it is which characteristically takes place when the borrower evades on the credit. The Floating charges are well thought-out as being valuable for the borrower for the reason that they permit the borrower to award the lender a safety interest, however at the equivalent time, the borrower is capable enough to utilize the asset within the standard course of trade devoid of disruption. Similar to the United Kingdom as well as other English-law provinces, the United States distinguishes the maintenance of an everlasting charge or else safety over liquid guarantee. No variations, on the other hand, are made amid the fixed as well as the floating charges within the U.S. regulation. If the groups inflowing into the safekeeping conformity used language comparable to that characteristically used in a floating charge, that affection would take place at the instance the agreement is penetrated into relatively than floating over the asset as it would underneath the English law. This appreciation of a floating security interest in surplus of the agreement pronounces the proposal that a fixed security interest is not automatically irreconcilable through the borrower having the autonomy to make use of as well as sell off the protected asset within the regular course of company. Nevertheless, beneath U.S. law, the contractual security conformity provides if the borrower is permitted to set out of the guarantee free of the safekeeping interest. If the borrower is authorized to advertise the goods, then the security interest within the goods is extinguished with the lender's interest persists during any earnings resulting from the auct ion. The Fixed charges are well thought-out particularly beneficial for the reason that they provide the creditor the precedence over privileged creditors along with holders of the floating charges when the borrower defaulting(Rawlings, 1997). Spectrum Plus: The House of Lords settled with the High Court in decision that it was an indispensable attribute of a fixed charge on book debts that the borrower's accurate to contract with mutually the debts themselves as well as their earnings be adequately constrained. In the expressions of Lord Scott of Foscote: The indispensable assessment of a book debt as a protection lies within the currency that can be attained from the debtor within the payment. This was without a doubt conflicting with the conception that a fixed charge over the debts had to confine the dealings mutually with the debts as well as their earnings. on the other hand, the House of Lords was not bound by New Bullas as well as decided

Identifying The Day We Were Dogs Essay -- Day We Were Dogs Essays

Identifying The Day We Were Dogs      Ã‚  Ã‚  Ã‚   Whether or not "The Day We Were Dogs" (1993) is a magical realist story is questionable. Often stories are misidentified because of the closeness of literature such as magical realism, the fantastic, and the sublime. The story leaves a lot to one's imagination instead of presenting it in the text. Elena Garro blends two days and two completely different worlds together in this story. The magical elements depend on how one uses his or her imagination throughout this story. The girls could either be pretending to be dogs or they could have actually become dogs. If they are in fact real dogs, they are able to talk, and their dog Toni also talks. Also, magic numbers are used throughout the story. The main magical element is the blending of the two days. The story jumps back and forth between the two and never distinguishes between them. The realistic elements include Toni's actions. He shows how dogs spend their days lying under a tree and eating all day. Another realistic element depends on how one accepted the events that happened within the two parallel days. If the girls were not actually turned in to dogs but were just pretending, then this fact is another realistic element. Children often pretend they are animals, expecially dogs. In magical realism, "the text contains something we cannot explain according to the laws of the universe as we know them" (Faris 167) and the "descriptions detail a stong presence of the phenomenal world" (Faris 169). These quotes explain why one might think that this story is magical realism due to the two different worlds that are going on at the same time. Also, one "experience[s] the closeness or near-merging of two realms, two worlds" (Fari... ...l Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. 249-263. Garro, Elena. "The Day We Were Dogs." Latin American Writers: Thirty Stories. Ed. Gabriells Ibieta. New York, N.Y.: St. Martin's Press, Inc., 1993. 206-212. Faris, Wendy B. "Scherazade's Children: Magical Realism and Postmodern Fiction." Magical Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. Sandner, David. "Romanticism and Transcendence in Nineteenth-Century Children's Fantasy Literature." The Fantastic Sublime. Westport, C.T.: Greenwood Press. 45-65, 142-147. Theim, Jon. "The Textualization of the Reader in Magical Realist Fiction." Magical Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. 235-247.   

Altruism: Research perspectives from Current psychology Essay

Altruism which can also be termed as selflessness is a principle of practice that concerns the welfare of others. This is one of the traditional virtues that were upheld by several cultures, secular views and religious traditions. This is a malleable notion that is understood differently in many disciplines although the common denominator of all the definitions is the ideology of unidirectional helping character. Within the clinical setting, altruism is a value that nurses as professionals poses. Despite the enormous changes within the society and the ways in which training and education for nurses is delivered, nursing is highly underpinned by the beliefs and values of the profession. The values that have been evaluated as altruistic include care for others, academic performance and self-control. Altruism is the key characteristic that all nurses and the health professionals are expected to have (Puka, 1994). The definition of altruism biologically is the behavior that individual poses and increases fitness of another person while at the same time decreasing the fitness of the actor (Pallone, 1999). In this particular sense, it is totally different from the philosophical perspective whereby an action is only said to be altruistic if it was done with a conscious intention of helping another person. Within the nursing and health care fraternities, there are no restrictions to an altruistic act which is just but an act of helping an individual who as a problem or caring for others (Puka, 1994). The nursing and healthcare professionals possess the responsibility of being altruistic. This means that as professionals they have an ethical obligation give others what they need without any form of self-interest (Johnson, Larkin, & Saks, 1995). Most nurses who are altruistic will always make decisions totally that are in the best interest of the concerned patient. By being altruistic the nurses and healthcare professionals are being patient advocate, hence they will be practicing good ethics of nursing. During a moral code situation, the adrenaline of the nurses and healthcare professionals and in a life-saving mode. At this particular point they feel good being a nurse who can save the world as an individual, but when things doesn’t go right this particular feeling is put into a test and one keep asking him or herself questions(Johnson, Larkin, & Saks, 1995). Many new nurses have very hard time while making decisions concerning life and death. In most cases it takes a lot of maturity to get wisdom, knowledge and certitude. Ethics in the healthcare and nursing profession is what it always drives the process of making decisions whether good or bad. Altruism as one of the most critical code of ethics should always be involved in any other decision that is made (Johnson, Larkin, & Saks, 1995). Nurses are also put in a fix that they have to always respect the cultural beliefs and the values of others. Just because nurses sometimes think they know the right thing to do, does not actually make it totally right. It is altruistic for the nurses and other health care professionals to honor and respect the wishes and beliefs of the patients. It is unfortunate that they decisions that are made by the patients and their families are mainly driven by either grief of total lack of understanding (Puka, 1994). Conclusion                      Altruism as part of ethics practiced by nurses encompasses the interpretation of an individual. It is based totally on the values and morals that individuals possess. Although the Nurse Practice Act have very good guidelines for how individuals should act it does not absolve individuals from making personal decisions concerning the issues at hand. References Pallone, N. J. (1999). Altruism, narcissism, comity: Research perspectives from Current psychology. New Brunswick, N.J: Transaction Publishers. Johnson, T., Larkin, G., & Saks, M. (1995).  Health professions and the state in Europe. London: Rutledge. Bailey, P. A., Carpenter, D. R., & Harrington, P. A. (1999).  Integrating community service into nursing education: A guide to service-learning. New York, NY: Springer Pub. Co. Puka, B. (1994).  Reaching out: Caring, altruism, and prosocial behavior. New York: Garland. Source document

The World s Columbian Exposition - 1944 Words

The World’s Columbian Exposition, a celebration of the 400th anniversary of Christopher Columbus’s arrival in the New World, occupied the streets of Chicago in 1893. With the crowding of people, tourists have a high demand for a place to stay during their visit. A young man by the name of H.H. Holmes decides to open up a large hotel during the Columbian Exposition to bring in extra money. Little did his customers know that the man they are staying with would soon become one of the first documented serial killers. Many aspects throughout Holmes’s life formed him into the kind of person he turned out to be. Influences from his childhood, his greed for money and power, and his intelligence gave him the ability to construct his â€Å"Murder†¦show more content†¦Knowing that the first five years of life are the most important in shaping the personality and interests of people, the isolation, violence, and deaths Holmes experienced as a young child had a great effect on his later life. Holmes started school at the age of six, but this was not an easy experience for him. Constantly bullied by the older kids who were jealous of his great intelligence, Holmes began to shy away from many people. He came to feel worthless and that he did not belong because of the combination of violence at home and harassment at school. One day, his bullies made him touch a real skeleton his school owned. Scared at first, Holmes finally gave in to the bullies. He recalled feeling very fascinated as his hand was caressing the skeleton. This spark in Holmes led to the fire that was going to explode inside of him in the years to come. Having this close contact with a dead body is a foreshadow to the murders he would commit later in his life. After the encounter with the skeleton, he started to become more and more obsessed with death and dead things. Holmes was known to dissect dead, and even alive, animals as a hobby. As he grew into his teens, he became a bully, too. Younger children were afraid of him, but Holmes saw his actions almost as payback for what he had to endure as a young child. Some could say that these encounters with dead animals, bullying classmates, and his obsession with death should have been

Integrating My Faith and My Profession Essay - 1513 Words

Abstract This book provides an educational resource in the understanding relationship between psychology and Christianity. The book incorporates our chosen profession with our faith confession as an integrative approach. The book explains the integration of psychology and Christianity as a journey with multidisciplinary natures. This book emphasizes on several areas, such as historical outlooks on faith and science and the essence of psychology. The associations of psychology and theology are in effect unavoidable due to their common significance in accepting the uncertainty of human behavior and healing human factors. The book also concentrates on general worldviews and essential components of Christian worldviews and our ability†¦show more content†¦Throughout the chapters, the book categorizes models of disciplinary relationships, for instance antagonistic involves enemies paradigm, intermediate involves spies paradigm, colonialists paradigm, and neutral parties paradigm, and integrative involves allies paradigm. Neutral parties construct two sections of theological and psychological conclusions, for example Psychological neutrality, which arises when an individual is dedicated to the occupation of psychology and concurrently embraces religious, but not necessarily Christian beliefs. Christian neutrality takes place when someone is devoted to the career of psychology and at the same time holds Christian beliefs. David Entwistle (2004) also states that integrationist feel that, â€Å"God has given us two books, the book of His word and the book of His works† (pg. 274). 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